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Work

Results and emails for online stores in shoes and wall art. Client names are kept private.

Results

Straight from Klaviyo, unedited.

Store A15% more revenue from email than the period before
Klaviyo overview for 19 September to 19 October 2026: total revenue €320,369.73, attributed revenue €82,985.43, 25.90% of total, up 15% on the previous period
Store B34% of total revenue came from email
Klaviyo overview for July 2026: total revenue €129,081.21, attributed revenue €44,035.56, 34.11% of total, up 35% on the previous period
Store CGrowth compared with last year
Klaviyo overview for July 2026: total revenue €139,631.47, attributed revenue €31,067.72, 22.25% of total, up 4% on last year

Attributed revenue is the revenue Klaviyo credits to flows and campaigns. The Klaviyo dashboard shows emails in Dutch for these stores.

Emails I designed

Every brand gets emails in its own style. These were written in Dutch for Dutch stores. Scroll inside an email to read it in full.

Subject: Mix it up

Campaign email with a collage of artworks under the heading Mix it up
Wall art. Collection campaign about combining styles.

Subject: Bring calm to your home and mind

Calm campaign email with minimalist artworks in soft tones
Wall art. Theme campaign for the minimalist collection.

Subject: Why fashion lovers choose us

Email from a shoe store with sneakers and customer stories
Shoes. Customer stories and bestsellers for anyone still deciding.

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